With consumers placing increasing value on the importance of adopting a healthy lifestyle ever increasing, there has never been a time when vitamins, minerals, herbal products and nutritional supplements have been higher in demand.

No longer a category encompassing strictly bodybuilders and avid gym goers, the Sports Nutrition category once operated largely online and only in specialist retailers and shops.

A large and diverse category, the drinks sector is characterised by a high degree of product innovation and, like many categories, subject to rapidly changing consumer tastes and trends.

The UK’s largest manufacturing sector contributes £28.2bn to the economy and is highly competitive and fast moving. For those who get the proposition, quality and value right, however – food, including food replacement products, is a category full of opportunities.

With over 12 million (44%) of UK households owning pets , it’s estimated that there are around 51 million companion animals in the UK – a figure that’s seems ever-increasing.

It’s been a feature of UK grocery in recent years that consumers are increasingly taking an interest in cooking from scratch at home and increasingly trying new flavours and cuisines.