The supplement market is a thriving one, so it is not surprising that many people want to get involved. However, it can also be overwhelming with so many different product types and audiences, as well as the various steps you need to go through before launching. In this blog, we take a look at what you need to consider to start your own supplement brand.
IDENTIFY YOUR PRODUCT
The first step in starting your own supplement brand is identifying and deciding on the product or products you’re going to launch with. You won’t be able to choose all the different supplement types so keep it simple by choosing one or two.
This can be an overwhelming process, so think about why you are interested in supplements and what benefits you want to offer people. For example, is it related to fitness and muscle building, or are you looking to provide supplements for those on a vegan diet?
DEFINE YOUR TARGET MARKET/S
That leads us on to our next point – while you are deciding on your products, you will also need to work out who your target market is.
Whether this is fitness and sports nutrition, or you are more interested in targeting those who are interested in alternative and natural health, it’s important to get an idea of the type of person you want to be buying your products.
RESEARCH YOUR COMPETITORS
The next stage in starting your supplement brand is to take a look at your competitors-to-be. This will help give you an idea of where your brand will sit in relation to them, as well as how difficult it will be for you to stand out in your chosen area.
Researching competitors helps to understand the different price ranges, types of branding, ingredients and more than others in the supplement market are choosing. This will help you identify your niche – how you can improve on what is already offered and what your USP is.
CREATE A MARKETING PLAN
Once you’ve got your products and target audience and you’ve done your research, the next stage is to create a marketing plan. Some people leave this until after the launch, but it can actually be more beneficial to work your strategy in from the beginning. That way, you can build brand awareness, make sure your website is fully optimised and create hype for your official launch.
DEVELOP AND MANUFACTURE THE SUPPLEMENT
Now we’re on to the technical side of things. To actually launch a successful supplement brand, the one thing you absolutely need is a high-quality supplement product. Luckily, once you’ve got the idea of what you want to be included in your supplement, you can enlist the help of a supplement manufacturer to make that a reality.
It’s also important to develop and maintain a relationship with your manufacturer over time, so they can continue to work for you as your brand grows.
Here at RAIN Nutrience, we offer complete nutraceutical solutions for brands who are looking to bring new supplements to the market.
REGISTER YOUR BUSINESS AND CREATE A FULFILMENT PLAN
The next step is fairly simple – you need to register your business to ensure that you are operating a legitimate company. Once that’s complete, it’s time to create a fulfilment plan. It’s likely that your manufacturer will be able to help you when it comes to fulfilling orders, so you should discuss this directly with them first.
Now you’ve got everything in place, you are ready to start selling your supplement products – good luck!