Company & Industry News

Supplement Manufacturing Trends 2023
Take a look at the supplement manufacturing trends for 2023.

Supplement Manufacturing Trends 2023

Posted on 25th January, 2023, in Industry News

The supplement manufacturing industry is predicted to capitalise on the growth it saw in 2022, with experts predicting exponential growth in the next 5 years. Take a look at our blog to discover some of the most popular supplement manufacturing trends for the coming year:

Bone and Joint Supplement

Trends are now suggesting a renaissance for the joint health market. Valued at £9.5 billion in 2022, it is projected to reach £14.3 billion by 2027, recording a CAGR (Compound Annual Growth Rate) of 8.5% during the forecast period.

If you are looking for a bone-health product, please get in touch with your NPD team who can assist you with creating a formula to stand out in the crowd.

The rising star in the bone supplement category is vitamin K2, especially as menquinone-7 or MK7. The vitamin-K dependent proteins Osteocalcin and matrix Gla protein (MGP) are found in bones. Osteocalcin is needed for bone mineralization, while MGP is found in bone, cartilage, and soft tissue. Studies have shown that MGP prevents soft tissue and cartilage calcification, while promoting normal bone growth and development.


Hydrate Products / Electrolytes 

The global electrolyte mixes market size grew from £27.69billion in 2022 to £30.69billion in 2023 at a compound annual growth rate (CAGR) of 10.9%. The market is expected to grow to £6.52 billion in 2026 at CAGR of 13.8%.

Hydration products with electrolytes are a dime a dozen. To stand out, consider the use of multiple transportable carbohydrates. Multiple transportable carbohydrates are a mix of glucose and fructose, or maltodextrin and fructose. This combination of carbohydrates uses different intestinal transporters for absorption. The result is up to 65% higher exogenous carbohydrate oxidation rates of multiple transportable carbohydrates during exercise compared with a single carbohydrate in a study. Not only did this increase in carbohydrate oxidation demonstrate an accompanying increase in energy/endurance, but it also demonstrated an increase in fluid delivery and improved oxidation efficiency. This means better hydration. Research also demonstrated reduced fatigue and improved exercise performance with multiple transportable carbohydrates compared with a single carbohydrate.  

Rain Nutrience offers a wide range of tasty hydrate products in various formats.


Vitamin D2

The global vitamin D market is expected to grow from £1.11 billion to £1.73 billion in 2027 at a CAGR of 9.4%.

The market for Vitamin D2 is saturated with synthetic D2.

Are you looking for a natural form of D2? Here is the good news.

Vitamin D2 mushroom powder
Commission Implementing Regulation (EU) 2023/4 of 3 January 2023 authorising the placing on the market of vitamin D2 mushroom powder as a novel food and amending Implementing Regulation (EU) 2017/2470. Take a look at our wide range of vitamin manufacturing processes.



It’s cold season, when we see an increase in people generally feeling under the weather as their immune systems are put under stress.

Vitamin C is the principal nutraceutical for immunity, and rightfully so. Research also supports Vitamin D and Zinc have their benefits too. There are other vitamins, minerals and herbals which can also contribute towards a healthier immune function such as Turmeric, Elderberry, Vitamin B6, B12, Selenium.

At Rain Nutrience, we have them all. Available in different formats such as capsules, tablets (uncoated, chewable) or powder (sachets, tubs, pouches).


Eye Health

The prevalence of digital device use has led to an increase in eye health product use.

Lutein products, which provide protection against the harmful effects of blue light from digital devices, have become relatively common. We suggest considering the other carotenoids for eye health: capsanthin, zeaxanthin, and cryptoxanthin.


2023 looks to be an exciting year regarding supplement manufacturing trends, and you don’t want to miss out! Please get in touch with us today and we can assist you with all your supplement manufacturing requirements.