Private label supplements allow you to create and sell high-quality products under your own brand without the massive upfront investment of building your own manufacturing operation.
- What are private label supplements?
- Key differences between white label and private label supplements
- Benefits of working with a private label dietary supplement manufacturer
- How to choose the right private label supplement manufacturing partner
- How to avoid common mistakes new supplement brands fall for
Private Label Supplements
Global research consistently shows that dietary supplement market has continued to grow. Whats more, European research suggests consumers are becoming more health-conscious and active. Reports even suggest the U.S. herbal dietary supplement market value reached $13.2billion in 2024. The UK market is no exception.
UK consumers are increasingly seeking niche nutraceutical products that aren’t well served by leading brands. These market opportunities include:
- Menopause support
- Cognitive function
- Stress management
- Sleep
For first-time supplement brand founders, partnering with a private label manufacturer, like Rain Nutrience, removes the need for a science degree or a factory to launch a successful supplement business.
Private label supplements allow you to create and sell high-quality products under your own brand without the massive upfront investment of building your own manufacturing operation.
New brands can target market opportunities in months without massive investment while building an adaptable and scalable business.
In this blog, we walk you through what private label supplements are, why they're the smart choice for new brands, and exactly how to get your first product to market. You'll also learn the mistakes that trip up first-time founders and how to avoid them.
What are private label supplements?
Private label supplements are products manufactured by a co-manufacturing partner but sold under your brand name. Private label dietary supplement manufacturers handle formulation, production, and packaging, while you focus on marketing and selling to your customers.
White Label vs Private Label
- White label: Buying an existing product and adding your logo.
- Private label: Create custom formulations, choose specific ingredients, and develop unique products that reflect your brand values.
You might work with a private label dietary supplement manufacturer to create a custom blend of adaptogens for stress relief, selecting specific mushroom extracts and botanicals that align with your target market's needs.
Working with private label dietary supplement manufacturers
Starting a supplement brand from scratch seems impossible when you look at the barriers. You'd need to rent manufacturing space, buy specialist equipment, hire qualified staff, navigate complex regulations, and invest hundreds of thousands of pounds before selling your first bottle.
Most aspiring founders can't access that kind of capital. Even if you could, would you want to risk it all before proving your product has a market?
Private label dietary supplement manufacturers handle production while you focus on understanding your customers, building a community, and creating marketing that resonates.
Choosing the right private label supplement manufacturing partner
This decision will make or break your brand. Your manufacturer isn't just a supplier – they're your partner in bringing your vision to life. As a first-time founder, you need a manufacturer who'll guide you through the process, not just take your order. Look for these qualities:
- Experience: Consider their length of supplement manufacturing experience. they been manufacturing supplements? At Rain Nutrience, we've spent over 15 years helping first-time founders and experienced brands alike navigate this journey.
- Manufacturing capabilities: Can they produce your desired format? As a full-service co-packing and nutraceutical solutions provider, Rain Nutrience combine the best ingredients to bespoke finished products to suit your needs.
- Quality certifications: Your manufacturer should hold industry certifications like BRC for food safety. If you're targeting athletes, Informed Sport certification is essential. Discover Rain Nutrience’s quality accreditations.
- MOQs: Many manufacturers require large minimum orders that stretch startup budgets. Whether you require low MOQ’s or larger batches, Rain Nutrience are the ideal flexible partner for your nutraceutical needs.
Additional resources for private label supplements
Industry knowledge:
- Understanding target markets for nutritional supplements
- Supplement manufacturing trends
- How to start your own supplement brand
Manufacturing guidance:
- Choosing the right vitamin and supplement manufacturer
- Why experience matters in supplement manufacturing
Product development:
We've spent over 15 years working with first-time founders like you, helping navigate everything from formulation to packaging. We offer flexible minimum orders, formulation support, and the manufacturing expertise to bring your vision to market.
Ready to turn your supplement idea into reality? Contact Rain Nutrience for a free, no-obligation call with a member of our team.
Private Label Supplements FAQs
- What are private label supplements? Private label supplements are products manufactured by a third party but sold under your own brand. The manufacturer handles formulation, production, and packaging.
- What is the difference between private label and white label supplements? White label supplements are pre-formulated products you can brand and sell, while private label supplements are custom formulations tailored to your specifications.
- Why should I choose private label supplements? Private label supplements allow you to launch high-quality products quickly without needing your own production facility or large capital investment.
- How do I find a reliable private label dietary supplement manufacturer? Look for experience, quality certifications, flexible minimum orders, and proven support for new brands.
- How can Rain Nutrience help me start my supplement brand? Rain Nutrience provides end-to-end private label manufacturing, including formulation support, packaging, and regulatory guidance to bring your product to market efficiently.