Posted on 17th August, 2017, in Industry News
Supplement information from OWL The Supplement Online Wellness Library (OWL) system is now live, providing unprecedented access to supplement information and product details. Product information, labels, and ingredients will be free to access using the system, meaning regulators and other stakeholders can browse and evaluate the supplement marketplace through a...
Posted on 20th July, 2017, in Consumer
Vegetarian supplement needs Vitamin supplement manufacturers are keener than ever to access the vegetarian market, not only because of its growth over the past few years, but also due to increased education surrounding the necessity of supplements to a healthy vegetarian lifestyle. Many essential vitamins and minerals are available in...
Posted on 16th June, 2017, in E-commerce
Marketing with social media The health and fitness market has exploded in recent years as more and more consumers look for ways to improve their daily diet, stay motivated, streamline their fitness regime and see results. With the popularity of the nutraceutical market growing so rapidly, however, there’s always the...
Posted on 19th May, 2017, in E-commerce
Design the best supplement packaging The dietary supplement market has exploded over the last few years, which means shelves are fully stocked with competing products. So how do you make yours stand out in the crowd? It turns out it’s easier to tap into what your consumers want to see...
Posted on 9th May, 2017, in E-commerce
Popular protein supplements Protein supplement manufacturers like ourselves have seen a huge increase in the number of protein products being consumed in recent years. However, there are certain formulas that seem to be more popular with consumers than others. We did some digging and found some of the reasons the...
Posted on 7th April, 2017, in Consumer
Protein packaging to impact sales The role of your protein packaging in consumer decisions cannot be overstated. It’s the first contact you make with your target audience, and, for many, it’s the first hurdle they fall at in their pursuit of revenue. 52% of online consumers say they would return...
Posted on 7th March, 2017, in Industry News
Comparing two piece capsules and soft gel capsules Your capsule form might not be something you’ve thought about, but the casing you choose can actually make a bigger difference than you think. Two piece capsules and soft gel capsules are the two most popular options on the market today, and...
Posted on 7th February, 2017, in E-commerce
Protein flavouring If you’re looking for some protein flavouring ideas that will set your product apart from the competition, look no further than this list of five proven crowd-pleasers that many brands are ignoring. These bespoke flavour options could offer your brand a unique spin on the thriving flavoured protein...